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“ At Roseboro Holdings, we partner with stockholders to strengthen communities, drive positive change, establish long-term impact. ”

 

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“To unlock the potential of those who advance the world, we believe we must stay true to our company principles, our values, and each other. Inherent in this pursuit is our ability to attract and retain the best talent and fully reflect the diverse world in which we live and work. ”

 


Our People

  • Ashley D. Roseboro, CEO

    Ashley D. Roseboro, CEO

     

    Ashley brings over fifteen years of business management and public relations experience in the business, government, and non-profit sectors.

    He is the founder and CEO of Roseboro Holdings and Roseboro Foundation, organizations that make data-driven decisions to grow brands by focusing on the client’s story and pairing that with current trends in the business management and public relations world. Roseboro Holdings looks beyond the obvious and finds solutions that grow and shape the modern business environment. 

    In the public relations sector, Ashley has had the privilege of representing civil rights activist Claudette Colvin, who at age 15, Ms. Colvin was arrested on March 2, 1955, in Montgomery, Alabama for violating bus segregation ordinances -- nine months before Rosa Parks. Ms. Colvin is one of the two survivors of the Browder v. Gayle United States Supreme Court Case and is known for her significant role in desegregating buses in Montgomery Alabama in 1956. As Ms. Colvin’s representative, Ashley has worked on “Spark”, a feature film, with Mandalay Productions, Noire, an augmented reality experience depicting the arrest of Ms. Colvin and the Montgomery Bus Boycott that premiered at the Centre Pompidou Museum in Paris, France, and interviews about Ms. Colvin’s story that has been published worldwide. Other public relations clients include civil rights activist Doris Crenshaw, the mentee of Rosa Parks and vice president of the NAACP youth council at age 12, Barber-Scotia College, a historically black college located in North Carolina, and Bounce Children’s Foundation, a nonprofit that transforms the lives of chronically ill children and their families by shifting all from surviving to thriving.

    Ashley has provided business management consulting services for Spruce Street Consulting, a Pennsylvania political and nonprofit compliance firm, where he managed the strategic plan for the organization by creating an operational protocol for all logistical, human resources, financial, and business development functions of the company. Roseboro Holdings also provided services to Technicolor Political, a Chicago-based media firm, that provides message and content development, media planning and buying, data analysis, insight reporting; and Blue Ridge Consulting, an organization that helps companies become agents of change by transforming compelling ideas into sustainable and impactful outcomes by working with the United Nations and their partnering organizations.

     Before Roseboro Holdings, Ashley served as Compliance Manager for the Walton Family Political and Communications Office, Director of Operations for the Bonner Group, a Washington, D.C.- based non-profit fundraising firm, and Director of Operations for the Democratic Party of Virginia (DPVA), where he managed the financial and operational functions of the organization. While at the DPVA, he trained individuals on best practices for campaign finance, implemented strategies that allowed the organization to streamline the operational procedures, and successfully managed the finances of the organization.

    Ashley earned his High School degree with a concentration in Vocal Performance from the University of the North Carolina School of the Arts, a bachelor’s degree from Greensboro College, a master’s degree from Boston University, and an MBA from the College of William and Mary.

    Ashley is currently the past president of the Greensboro College Alumni Association and chair of the institutional advancement committee of the Greensboro College Board of Trustees.

     

  • Trina Arnold, COO

    Trina Arnold, COO

     

    Trina has 15+ combined years supporting operations in education, human development and human resources during which she has developed a track record of building trusted relationships, executing effective social media and recruitment campaigns, identifying opportunities for process improvement, and supporting multiple executives concurrently. Through this experience she has become adept at planning strategy, paying close attention to detail, and applying critical thinking to resolve problems.

    Trina most recently worked in Human Resources for a small oil and gas start-up company, where she onboarded over 300+ employees, managed payroll and the recruitment process. Trina was instrumental in building HR processes from the ground up by creating a highly effective interview certification process that was adopted company wide, independently initiating a successful onboarding process and oversaw all HR administration.

    Trina holds a degree in Communications (broadcast and corporate) from Elon University with a minor in Sociology and expects to graduate this year (2021) with a MBA at Syracuse University.She is from Washington, DC and currently resides in Orlando, Florida with her family.

  • Eric Burns, Senior Advisor for Strategic Communications and International Relations
    Eric Burns
    Senior Advisor for Strategic Communications and International Relations

    • FORMER PRESIDENT OF MEDIA MATTERS FOR AMERICA (MMFA)
    • FORMER COMMUNICATIONS DIRECTOR FOR U.S. HOUSE OF REPRESENTATIVES COMMITTEE ON RULES
    • ADVISOR TO THEN TEXAS GOVERNOR, GEORGE W. BUSH ON MATTERS OF INTERNATIONAL PROTOCOL AND DIPLOMACY

    Eric Burns is an American political strategist and media consultant with international experience on three continents. As the former president of Media Matters for America (MMFA), Eric pioneered the creation of a cutting-edge communications centre within the organization that yielded dramatic results for MMFA and has been used widely as the model for other progressive organizations since. Burns and his team achieved thousands of corrections from major media outlets and led numerous successful national media campaigns against hate-speech and misinformation. 

    Eric has managed the successful design and launch of numerous innovative media projects and persuasion campaigns in the U.S. and abroad and has extensive experience working in coordination with the White House, the United States Congress, USAID, the National Democratic Institute (NDI), NATO and others. He has managed and consulted on numerous successful political campaigns in the United States and Europe. 

    Burnes previously served on Capitol Hill in Washington D.C. as communications director and lead speech writer for the powerful U.S. House of Representatives Committee on Rules, and for many members of Congress from both New York and Texas. 

    A respected national spokesperson and “on-air” strategist, Burns’ work has been featured in the New York Times, The Washington Post, MSNBC, CNN, NPR, SiriusXM, Rolling Stone Magazine, BBC, Politico, Roll Call, The Hill Newspaper, Radio Free Europe, and many other domestic and international media outlets. 

    Burns recently served as the senior strategist and advisor for the Macedonian Prime Minister Zoran Zaev and as primary consultant for the social democratic party in North Macedonia (SDSM). Burns was instrumental in helping guide the country into NATO and in advising the prime minister on effective governance strategies for 18 ministries. Notably, Eric worked with the Minister of Finance to help North Macedonia achieve investment grade status from the rating agencies in New York for the first time in the country’s history. 

    A former investment banker at Banc One Capital Markets (now JP Morgan Chase), Eric has extensive experience in the field of public and municipal finance and holds a degree in Economics from the University of Texas at Austin. Early in his career, Burns worked for then Governor of Texas, George W. Bush and the Texas Secretary of State on matters of international protocol and diplomacy.